The 10 most important things to do after building a new website

I was working with a client in Fresno last week and I knew we had to start from the basics when it came to online marketing.  This client had just built a new website and was really excited to get started.  He asked me the basic question that most businesses should ask themselves, “what are a few of the most important things I need to do first after building my new website?”

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Pay-per-click marketing benefits for small businesses

As a internet marketing consultant, I’m contantly explaining the benefits of pay-per-click (PPC) marketing to various small businesses.  There tend to be a lot of mixed emotions about wether or not small business owners should pay to get visitors to their website, or if they should try and optimize their websites to get ranked naturally in the search engines.

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