SEO-Organics

I was working with a client in Fresno last week and I knew we had to start from the basics when it came to online marketing.  This client had just built a new website and was really excited to get started.  He asked me the basic question that most businesses should ask themselves, “what are a few of the most important things I need to do first after building my new website?”

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When working in corporate america, I couldn’t believe how many small business owners had not done anything about increasing their internet presence.  Maybe it was that they were afraid of letting go of the almighty Yellowpages.  Maybe it was because they didn’t know exactly how to market online.  Maybe it was because they didn’t have the time. 

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Some big changes have taken place in Google Maps.  Advertisers can now pay a flat fee each month to advertise their business in the Local Business Listings.  But the question that has yet to be seen is, how will this new shift affect online directory advertising, particularly the internet yellow pages?

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As a internet marketing consultant, I’m contantly explaining the benefits of pay-per-click (PPC) marketing to various small businesses.  There tend to be a lot of mixed emotions about wether or not small business owners should pay to get visitors to their website, or if they should try and optimize their websites to get ranked naturally in the search engines.

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