SEO-Organics

I couldn’t resist posting this article that I found in my local San Diego market place.  It actually had a video that went along with it, but i’m guessing that AT&T didn’t like it and somehow got a hold of the producers and asked them to remove it. 

Aaaahhhh, you should have seen the finally crafted video.  Although I worked at AT&T, I do want to set the record straight and say that there still is some value left in the print. 

When you look at the yellow pages today, most of its users are more than likely an older crowd – I’m thinking the baby boomer genearation that never really got used to the internet (although let’s not forget that they are also the fastest growing demographic to adopt the internet).  Some people will always feel more comfortable going  straight to the Yellow Pages instead of the internet.  And there’s nothing wrong with that. You need to be there.

Here’s the take-away from this entire blog post- make sure as a small business owner that you allocate your budgets properly to include yellowpages and internet.  Just make sure you don’t put 75% of your budget into print yellow pages and only 25% in the internet.  That wouldn’t be wise.

What you want to do is allocate your budget accordingly and make sure you are spending your marketing dollars where they will do the most damage. 

Therefore, with no further hesitation, I just had to post this article from Fox 5 news in San Diego!  Enjoy!………

Do you still let your fingers do the walking ? For many people, the Yellow Pages are a thing of the past, thanks to the Internet. Plus, it keeps on piling up on our driveways. So, is it a waste or still useful ? Whether you think the Yellow Pages are a dinosaur or useful, the bulky books arrive every year.

Tons of the tomes are being delivered to San Diego homes whether or not the residents find them useful. Many go right into the garbage or recycling bin, but some people still prefer thumbing through the book to searching on the Internet. “About six weeks ago, we needed a plumber. I had no other choice,” resident Manny Nodar said. Most of the people surveyed by Fox 5 said the phone book is obsolete and a waste of space or resources.

Mary Ann Aguilar of Leucadia has been a hair stylist for more than 20 years. She used to advertise in the Yellow Pages, but no longer. “I advertised in the local Yellow Pages and didn’t get any response from it at all,” she said. John Cardner, self-proclaimed “chief mojo” at Mojopages.com, started an Internet version of the Yellow Pages about three years ago. He claims that his online directory gives customers more information about businesses than an ad in the Yellow Pages.

He said the printed phone books are environmentally unfriendly and aren’t as useful. “You have a name, a phone number, an address, but that’s about it. The only extra content you get is from the advertisers,” he said, referring to the printed directory.

Many San Diego residents simply ignore the books when they are delivered, so they often remain in front of doors or piled by mailboxes for weeks or even months. And whether or not you use the phone books, they will eventually end up at the Miramar landfill. The city’s concern is that you don’t simply throw it away.

“They’re pretty bulky, and when you put a bunch of them together, it’ll take up a large chunk of landfill space,” said Jose Ysea, public information officer for San Diego’s’s Environmental Services Department. Phone books are mostly made of recycled materials like wood or old paper that would otherwise go unused, according to the city.

But for people who find the phone books to be a waste or a nuisance, most include a phone number to call if you want to stop delivery the annual delivery to your residence.

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